The power of our senses.
Empowering Rituals. Habitualising Self-care.
Our senses are our door to the world. We feel our environment through them which in turn affects our prana. We believe rituals can be a powerful tool to be in charge of our senses and boost our well-being.
Sensologi is a pathway for discovering your uniqueness, empowering your senses and creating an ongoing positive impact on our greatest possessions - our mind and body.
We all smell odours differently.
Our genome encodes specialized proteins, the olfactory sensors, through which we sense different odours.
We have about 400 different types of such sensor proteins in our nose¹. Tiny variations in the gene encoding these proteins, which are very common between individuals, creates a unique set of olfactory receptors².
As a result, what you might find a fragrance rosy may be completely nauseating to your friend.
Unique olfaction
Unbiased Perception
Our perception of odours is influenced by what we see.
Our senses work together to provide us a multi-sensory revealation. You eat your food with your eyes and smell first, then taste.
This often influences how you perceive, decide and respond. Likewise, your odour perception is often influenced and enhanced by linguistic cues, visual puffery and story-telling³.
It enhances your expectations and affects your buying behaviour.
¹Trimmer, C., Keller, A., Murphy, N. R.et al. Genetic variation across the human olfactory receptor repertoire alters odor perception. Proceedings of the National Academy of Sciences, 2019; 201804106 DOI:10.1073/pnas.1804106115
²Mainland, J., Keller, A., Li, Y.et al.The missense of smell: functional variability in the human odorant receptor repertoire.Nat Neurosci17, 114–120 (2014). DOI:10.1038/nn.3598
³Toncar, M.and Fetscherin, M. A study of visual puffery in fragrance advertising: Is the message sent stronger than the actual scent? 46 No. 1/2, 52-72(2012), European Journal of Marketing, DOI: 10.1108/03090561211189239